I recently read an article where the author interviewed 45 people about their real estate experiences; these were random people he met as he traveled through airports. While the conversations varied between positive and negative results – the overall consensus is that people don’t feel they need a Realtor - many people wish they could find someone to be honest with them, someone who wasn’t only interested in the commission.
Like many professions there is a wide variety of training and skill levels among Realtors.
Nationally trained and technically skilled Realtors will do the following:
- Adhere to our code of ethics. There can’t be any gray areas. Do the right thing every time, regardless of how it may or may not affect the commission.
- Become students of the industry. Know the community; know the types of properties; know the many items that contribute to the value (or decrease the value) of a property.
- Deliver more than the client expects. Take their profession seriously and exceed a client’s minimum level of expectation. Deliver knowledge and
- Communicate. On a regular basis (at least once a week) about all aspects of the transaction. Use all available technology to communicate effectively and efficiently. Listening is as important as explaining and updating.
- Learn how to sell. Yes, Realtors are sales people! Sales people have the skills to market and sell the product, Realtors are no different, they should know the features and benefits of the homes and the neighborhoods.
Why hire an average Realtor? Did you know that less than 4% of the National
Association of Realtors in our country are Certified Residential Specialists. YOU and Your Real Estate Transaction deserve the best possible service!
Contact me todayand put my experience and knowledge to work for you.
Keller Williams, Greater Cleveland – Carol Murphy Team