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Photo Gallery: Cash Mob Hits Big Fun

People came to Coventry Thursday night with $20 to spend at the local establishment

More than 50 people congregated in front of the in Coventry Thursday night and waited for Andrew Samtoy to announce where the "" would be.

Samtoy started cash mobs in Cleveland in November 2011 to help support local businesses that contribute to their communities, according to his blog.

Wearing a furry monster hat, Samtoy told the crowd to head down to . City Manager Robert Downey and Cleveland Heights-University Heights Member Nancy Peppler were among those who attended the event.

Steve Presser, owner of Big Fun, said he was grateful his store was selected. In just an hour and 15 minutes, the store made $1,454.

"The best part about it, and obviously I’m thankful it was Big Fun, but it was about community, small businesses and people shopping local. This is without a doubt the easiest way for us to get the ball rolling locally and nationally with this buy local movement," Presser said.

The purpose of the cash mob is simple — get a bunch of people together to shop at a local store to boost the merchant's sales and the neighborhood's economy.

"This Cash Mob is special. Last year, by one of the first flash mobs in Cleveland — the destructive kind, the kind that we detest," Samtoy wrote. "However, they're excited to have us visit as our first east side Cash Mob!"

There are rules and guidelines for the cash mob, such as people should spend $20 and the business must have products for men and women.

After shopping at Big Fun, the group grabbed a drink at for the "post-mob." Check out photos above from the event.

"What was nice about last night for me was there were a lot of unfamiliar faces. These people have never been to my store. It makes people familiar with other areas of the city," Presser said. "It was nice for my wife and I to have a beer at La Cave du Vin for the after-party, and to be able to sit down and talk to some of these unfamiliar faces ... This is what it’s about. It brings the community together."

Lisa Rainsong February 11, 2012 at 01:01 PM
This is excellent!
Anastasia Pantsios February 11, 2012 at 02:14 PM
The word "several" is not quite accurate, since it generally is used to mean about 4-6. There were probably 50 or more people at the flash mob.
Ted Dick February 11, 2012 at 02:51 PM
GREAT! congratulations Andrew Samtoy and Steve Presser
Michelle Simakis February 11, 2012 at 04:08 PM
Steve Presser estimated about 65 people were there based on sales and the crowd. I have that info in the gallery but I'll make sure it's clear in the story. It was a great turnout!
Greg Cook February 16, 2012 at 02:12 PM
How do we become a part of this? Sounds like fun. Do I have to "friend" the guy who organizes this?

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